Marvel Entertainment is teaming up with New York City Comicon this coming weekend to help celebrate Spider-man’s birthday and has invited the Mayor of New York City to participate.  Amazing Spider-man #700 (the “last” Amazing Spider-man comic?) is just around the corner too (see cover image above and lead-up video below).

Update: Oct 19. So many people contributed to a giant Spider-man birthday card at the NYCC that they’ve won a Guinness World Record!